Mumbai, India – 1st May 2026 – ThreadHug, a new-age home textile brand inspired by the rich weaving legacy of Solapur, proudly announces its official launch on 30th May 2026. The brand will reintroduce premium Solapur blankets with a contemporary look, thoughtfully designed for today’s homes while preserving the authenticity of traditional craftsmanship.

Known for their durability, breathable cotton comfort, and timeless appeal, Solapur blankets have been a part of Indian households for generations. However, over the last two decades, production has declined by more than 80%. Our research found that while today’s generation still loves Solapur blankets, customers increasingly choose blankets with colours and styles that match modern room interiors.

We are filling this gap with a brand that has refined aesthetics, modern colour palettes, premium finishes, and direct-to-consumer accessibility. It is an effort to support the revival of declining production and the closure of factories in Solapur.

With the tagline “Weaving Colourful Homes,” ThreadHug blends tradition with contemporary living. Each blanket is crafted to offer year-round usability, long-lasting quality, and the warmth of Indian textile heritage.

What Makes ThreadHug Different

·  Authentic Solapur Craftsmanship rooted in generations of weaving expertise

·  Modern Designs for Urban Homes without losing heritage character

·  Premium Cotton Comfort designed for breathability and daily use

·  Built for 10+ Years Durability with strong weaving quality using Jacquard machines

·  Direct Online Access through ThreadHug’s e-commerce platform

Founder Statement

“ThreadHug was created with a simple vision — to bring India’s iconic Solapur blanket into modern homes with pride. We want customers to experience a product that is authentic, durable, and beautiful for today’s lifestyle.

The Solapur Blanket is Maharashtra’s first GI-tagged product, and launching ThreadHug on 30th May 2026 is our way of honouring the legacy this product represents.”

Launch Availability

ThreadHug products will be available from 30th May 2026 through the official website:

www.threadhug.in

Customers can explore curated collections, limited launch offers, and exclusive designs created for the first release.

About ThreadHug

ThreadHug is a new-age Indian home textile brand born from a simple idea: to celebrate heritage craftsmanship and integrate it into products for everyday comfort. The brand stands for quality, comfort, authenticity, and innovative design.

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